ETİ FSU Unit

There was a different design expectation in the metal display model that our customer has been using for a long time.

Brief

There was a different design expectation in the metal display model that our customer has been using for a long time.

A display/product design was expected to attract the attention of the customer, reflect the identity of the brand, and highlight the product on display.

Approach & Application

As Kuray Display, we worked on a plastic design in the dimensions of the existing metal model, in order to take up less space, be lighter and environmentally friendly.

Changeable visual fields have been added to the designed plastic injection stand. Images can be change and the service life of the stand has been increased.

Conclusion and Acquisitions

As a result of the change made in the raw material and production technique, cost saving provided to our customers.

Logistically, transportation and storage costs have decreased by 70% compared to the metal stand.

Recycled material used in a more sustainable approximation.

The service life of the display was increased by making visual changes during the activity periods.

Thanks to the value engineering carried out, the brand has achieved a total saving of 55%.

ETİ FSU UNIT

Brief

Approach & Application

Conclusion and Acquisitions